Reblogged from wibblywobbly-deductionywuctiony
“In response to Abercrombie & Fitch CEO Mike Jeffries not wanting “not so cool” kids or women who wear size large to wear his company’s clothes, Greg Karber has come up with a funny and creative way to readjust the Abercrombie & Fitch brand.
He’s giving their clothes to the homeless.
After scouring his local thrift shop’s “douchebag section,” Karber heads to LA’s Skid Row to dole out the clothes among the homeless population. Watch the stunt and find out how you can be involved in one man’s troll-job on a company with some pretty unflattering business practices in the video above.”
this makes me feel a little more than slightly uncomfortable, because homeless people become props for the problems of the middle/upper class.
it’s not like they’re “in” on this, they’re just being used because “WOW what an awful company Abercrombie is, wouldn’t it be hilarious to give their clothes to the most awful group that could possibly wear them? who cares that these people aren’t aware that they’re being taken advantage of because of their place in society? that’ll show that mean old company!”
these are people, not props.
those statements are gross, but so is this way of dealing with the problem.